Maybe the fact that I had a virus on my computer and have been caught up with work at the same time has created a deadly combination of anger, frustration and embarrasment. Or maybe, that’s just the way I am? Well, I’m normally not very embarrassed. I guess it depends on who you talk to though. But in general I think you’d find that I’m a pretty easy going guy, like to have fun, have a good sense of humor, even though it’s a bit dark and or sarcastic at times.
This party type atmosphere that’s being created is laughable though. I’m the first guy that is willing to have a beer with you when you ask. I’d love to throw down some 12 oz Molson’s, have some wings and just yack it up. Toss in a dance or two (which I’m not too good at, but hey, I’ll get out there) and we’re having some fun. However, when I’m at a hockey game, I certainly don’t want to feel as though it’s time to play pin the tail on the donkey. That my friends is the marketing , and apparent public relations sentiment that I’m feeling about this hockey club.
Do you get that same feeling? Look at these photos from the team’s website:
And of course yesterday’s masterpeice:
I don’t know about you, but I’m feeling that the jokes about this can’t be too far behind. How are we ever going to gain credibility as an organEYEzation when we continue to portray a “party” atmosphere? Streamers after losing the last game of the season? On, and on, and on it goes. It boggles my mind that this continues. Stop catering to the 10 year olds. No offence kiddies. You’ll come to the games cause your parents are buying the tickets. Get some old time hockey marketing and advertising in here and attract the true hard core fans while we still have them.
If you take a look around at the other NHL team websites at NHL.com, you won’t find the nonsense that we have. For example, Carolina is advertising the All-Star game. Tampa has a very simple ad for season tickets. No fluff and no gimmicks. The Washington Capitals are advertising tickets also, and their team convention. These are just the teams in our division. Calgary is advertising the Heritage Classic.
You also see on each site the five main topics for you to read about. Many teams are promoting the recent TV schedule, amongst other hockey items. The Panthers are promoting their farm team and figure skating! Yikes! Who gives a rat’s arse about figure skating at the Bank Atlantic Center?
All I’m trying to say is that we have missed the playoffs for ten consecutive years. Dale Tallon was brought in to fix this problem, and I truly believe that he will. But in order to gain respectability and be able to attract players, this advertising nonsense has to stop. There are enough distractions here in South Florida as it is. Atheltes are tempted to party,go to the beach,play golf and tennis without any help from the team they play for. Until that changes, nothing else will.
Once and for all can we please get serious!
Thanks for reading.
Please visit our NHL main page: Too Many Men On The Site.